Effective date: June 11, 2018
Our Website use technologies that enhance user-friendliness and engagement, to keep the Website operating as smoothly as possible and to provide web services and functionalities for each visitor. Examples of these technologies are cookies, pixel tags, local storage and scripts (hereinafter collectively referred to as “cookies”).
Cookies are used for a variety of purposes. For example, they calculate web statistics, provide online advertising and they improve visitor’s experience on our Website. As your privacy is important to us, we would like to inform you about which cookies are used on our Website, as well as why we use them.
We may use the following cookies on our Website:
- Functional cookies – these cookies are essential in order to ensure that our Website operates properly. They are used to save preferences, detect misuse of our Website and services and to distribute the load on our servers, which keeps our Website available. Certain services you may request cannot be provided without these cookies.
- Web statistics cookies – these cookies are used to determine which parts of our Website interest our visitors. This enables us to make the structure, navigation, and content of our Website as user friendly as possible. These cookies are used to (i) keep track of the number of visitors to our web pages; (ii) keep track of the amount of time each user spends on our web pages; (iii) determine the order in which a visitor visits the various pages of our Website; (iv) assess which parts of the Website need to be changed; and (v) optimize the Website. [Software from third parties (Google Analytics ) may be used for these purposes. Information generated by the use of Google Analytics may be transmitted to and stored on a Google server in the US. Due to activated IP address anonymisation on the Website, Google will mask your IP address before collecting it.]
- Advertising cookies – our Website may also enable third-party tracking mechanisms to collect data over time and across unaffiliated websites for use in interest-based advertising. For example, third parties may use the fact that you visited the Website to send you online ads for Datrend Systems Inc. products on third party websites. In addition, our third-party advertising partners might use information about you to send you targeted advertisements based on your online behavior in general.
We or our third-party service providers also may use collected information to establish connections among related web browsers and devices (such as smartphones, tablets, computers, and TVs) for targeted advertising, analytics, attribution, and reporting purposes. These third parties may match your browsers or devices if you log into the same online service on multiple devices or if your devices share similar attributes that support an inference that they are used by the same person or household. This means that information about your activity on Website or apps on your current browser or device may be combined with information collected from your other browsers or devices.
- Other cookies – this category includes cookies that do not fit into one of the above cookie categories. One example of this is the bundling of several of the cookies via Google Tag Manager.
We may use the following cookies on our Website:
|__ar_v4||persistent||1 year||Optimizes ad display based on the user's movement combined and various advertiser bids for displaying user ads.|
|__adroll||persistent||1 year||Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.|
|IDE||HTTP||1 year||Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.|
|_first_pageview||session||This cookie is set on the first page view of a session. It is used to make our tracking code more efficient, so certain processes are only run on a visitor’s initial page view.|
|_adpxluid||persistent||10 years||For tracking site usage.|
|_dc_gtm_UA-8921677-1||third-party||10 minutes||Used to add the tracking code Google Analytics from Google Tag Manager.|
|cluid||persistent||20 years||Clicky Analytics cookie. Used to measure visitor count and statistics.|
|_jsuid||persistent||20 years||Clicky Analytics cookie. Used to measure visitor count and statistics.|
|_ga||persistent||2 years||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.|
|_gid||session||24 hours||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.|
|GPS||session||Used by YouTube to register a unique ID on mobile devices to enable tracking based on geographical GPS location.|
|PREF||persistent||8 months||Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.|
|VISITOR_INFO1_LIVE||persistent||179 days||Tries to estimate the users' bandwidth on pages with integrated YouTube videos.|
|YSC||session||Registers a unique ID to keep statistics of what videos from YouTube the user has seen.|
|Mailchimp||persistent||1 year||Marketing. Used to track email link conversions.|
|adq_items_in_quote||session||Contains information about the cart as a whole and helps WooCommerce know when the cart data changes.|
|__stripe_sid||persistent||1 year||Randomly generated session used by Stripe for recognizing a client.|
|__stripe_mid||persistent||1 year||Randomly generated session used by Stripe for recognizing a client.|
|wp_woocommerce_session_||session||Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer.|
|woocommerce_items_in_cart||session||Contains information about the cart as a whole and helps WooCommerce know when the cart data changes.|
|woocommerce_cart_hash||session||Contains information about the cart as a whole and helps WooCommerce know when the cart data changes.|
|JSESSIONID||session||Preserves users states across page requests.|
|__cfduid||HTTP Cookie||1 year||Set by the Cloudflare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information.|
How to manage cookies
If you do not want our Website to store cookies on your device, you can change your browser settings so that you receive a warning before certain cookies are stored. You can also adjust your settings so that your browser refuses most of our cookies or only certain cookies from third parties. You can also withdraw your consent to cookies by deleting the cookies that have already been stored.
Please be aware that if you do not want to accept any cookies, we cannot guarantee that our Website will function properly. It may be that several functions will be unavailable to you or that you will even be unable to view certain parts of the Website.
Please note that you will have to change your settings for each browser and device you use. Moreover, such methods will not work with respect to certain non-cookie online tracking technologies.
The procedures for changing your settings and cookies differ from browser to browser. If necessary, use the help function on your browser or click on one of the links below to go directly to the user manual for your browser.
There are also software products available that can manage cookies for you. You can also use www.ghostery.com to accept or refuse each cookie used on our Website.
To find out more about cookies, including how to see what cookies have been set and how to manage or delete them, visit www.allaboutcookies.org.
If you have any questions about the cookies used on our Website, please contact us here: https://www.datrend.com/about-us/contact-us/